35% OFF sitewide
Effortless Texture. Softer Feel.
SOFTR is a clean, lightweight texture powder made with simple plant and mineral-based ingredients. Designed to give instant volume, natural hold, and a soft matte finish without weighing your hair down.
Clean lift. Natural texture. Nothing extra.
BUY THE BUNDLE SAVE $24
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BUY THE BUNDLE SAVE $24 ⋆
Five Simple Ingredients
Magnesium Stearate
A naturally sourced mineral salt that improves slip and blendability 🔄, helping the powder apply smoothly and evenly throughout the hair.
Arrowroot Powder
A gentle, plant-based powder from the arrowroot plant that adds light softness ✨ and helps control moisture 💧 for a smooth, natural finish.
Tapioca Starch
A silky, plant-derived starch from cassava that creates smooth volume 📈 while keeping hair light, touchable 🤍, and flexible.
Silica Silyate
A naturally sourced mineral, refined into an ultra-light powder that boosts volume 🚀, absorbs excess oils 🧴, and adds natural grip 🤏 without buildup.
Kaolin Clay
A soft, naturally occurring clay that gently absorbs oils 🌬️ while giving hair a clean 🧼, weightless feel.
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Contact Us
At Softr, we believe great haircare should be simple. Every product is made with care, tested for real world performance, and crafted to help you look and feel your best. Have a question? Message us anytime we’re always happy to help.